GAIN  Objective :: To design a system of rapidly changing labels featuring scents for Gain Detergent. I also helped create the collection themes and names. Mood boards were developed first, which then influenced the pack designs.

 

 
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ALDI  Project scope focused on designing a series of 3 bags to be used in Aldi's stores, including a plastic, paper, and non-woven. We were challenged to create a fun, engaging design that would appeal to all ages, and compete with Traders Joe's quirky style. 

 
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CLAIROL  I was part of the team that created pack designs for Color Crave, this design now on shelf.  Black pack concepts for Color Crave bleach.

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CLAIROL  Early concepts for Color Crave hair color.

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CLAIROL  Concepts for Root Touch Up.

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OLAY Total Effects  While at LPK I was a Senior Designer on many beauty brands, Olay being a primary focus. I was the main designer responsible for creating this redesign of the entire line of Total Effects.

 
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OLAY Definity  Redesign for Definity, a higher end line of anti-aging mosturizers from Olay.

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OLAY Bodywash  The challenge was to distinguish product benefits in a beautiful, unique way.

 
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NATURELLA  Design concepts to update the Naturella brand using a mandala motif in unique ways to diversify mainline, night, scented, and premium versioning. 

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GRAB GREEN  My concept was chosen and produced for Grab Green's eco-friendly line of household products.  I created the "bloom graphic" along with the medallion/ribbon device to hold the branding. 

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SWIFFER  Design concepts to take all Swiffer implements out of cartons. "Beautiful mess" beauty driven photography with a clear and concise grid for consumer product selection. 

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